Malaysia Digital Economy Corporation (MDEC), Malaysia’s lead digital economy agency, today announced the campaign updates on the Ministry of Finance-led Belanjawan 2021 Go eCommerce Onboarding and Shop Malaysia Online initiatives.
As of October, the campaigns successfully onboarded more than 500,000 businesses and generated well over 85 million transactions with a Gross Merchandise Value (GMV) worth over RM4.6 billion.
“The Government remains cognisant of the needs of the industry and the need to continue to aid recovery and catalyse growth post-pandemic and has announced an increased allocation under the 2022 Budget accordingly. As the lead digital economy agency of the nation, MDEC will continue to push forward our eCommerce agenda and grow its ecosystems, serving the needs of Keluarga Malaysia, one that is Prosperous, Inclusive and Sustainable,” said Mahadhir Aziz, CEO, MDEC.
As part of the Belanjawan 2021 (National Budget) initiatives, the campaigns will see the Government injecting an incentive package worth RM200 million aimed at providing support to the Malaysian businesses from various sectors to onboard onto eCommerce and ePayment platforms to enhance their sales capability in eCommerce and help boost their sales. RM100 million has also been allocated to assist local businesses to onboard onto the eCommerce platform via the Go-eCommerce campaign.
The data collected to date show that over 500,000 sellers have been onboarded onto the campaigns and of this, over 320,000 are new sellers on the eCommerce platform.
The campaigns also registered 157,566 women entrepreneurs, far surpassing the target to onboard 30,000 in 2021.
The Belanjawan 2021 Go eCommerce Onboarding and Shop Malaysia Online campaigns have generated over RM4.6 billion worth of GMV via more than 85 million transactions as of October, breaking the initial target of generating RM1 Billion worth of GMV through 10 million transactions.
A total of 32 eCommerce partners are onboard and they include à la carte (revenue monster), Beep by Storehub, Boost, Delivereat, Dhause, Dropee, eRomman, EZAssist, Fave, Lazada, Lokein, Mpay, PGMall, PrestoMall, Maybank, Shopee, Shopline, Subplace, Touch ‘N Go eWallet, and Zalora.
