Lazo Diamond, the white gold and diamonds specialist retail chain in the country, collaborates with GIFTEE Malaysia Sdn Bhd, the Malaysian subsidiary of Japan-based Giftee.
The collaboration takes the form of sales system integration, in which Lazo Diamond integrates the Giftee Malaysia’s eGift System in 31 of their branches nationwide.
The eGift System is a sales system that streamlines all technical aspects of eGifts, from issuance to distribution, while catering to business-specific needs. Customers can make purchases from their website, pick a design for their gift cards and personalize it with special messages.
The Lazo Diamond eGift vouchers will also be available for purchase via Giftee Malaysia’s “giftee for Business” solution. This enables companies to send eGifts to consumers as a reward or incentive for participating in their promotional activities or campaigns.
“Giftee Malaysia assists businesses in the country’s digital transformation, which is currently one of the economy’s primary aims. Although our eGift System service is mostly used by the food and beverage industry, there is potential for us to partner with other industries, such as jewellery, whose products and services would make wonderful presents. We’ve also increased the volume of eGift distribution to develop and satisfy the expectations of businesses through giftee for Business as part of our growth strategy,” Ryo Okubo, Chief Operating Officer of Giftee Malaysia said.
