Affordable housing and integrated township developer, Lagenda Properties, recently entered into a 10-year partnership with ESCAPE brand creators, Sim Leisure Group Ltd, an internationally renowned theme park designer and operator, and the owner of ESCAPE Penang – famed for having the longest water slide in the world.
Through this collaborative effort, Lagenda aims to optimise green spaces within its current and future townships beyond the standard park and playground set-up, instilling a sense of pride and vibrancy amongst homeowners.
The partnership in principle revolves around the design, construction and operation of recreational parks by Sim Leisure Group within the existing and future affordable township developments of Lagenda with the aim of elevating leisure areas with exciting and family friendly attractions.
This is in-line with the Group’s core objective of building affordable housing townships which provides home-owners with maximum value, well-planned and distinctive homes – combinedwith a strong focus on sustainable, unique, and family-orientated facilities to improve their
quality of life.
To achieve this, Lagenda has set aside land sized between 20,000 square feet up t a few acres in size for such recreational parks, segregated between a commercial and non-commercial elements. Emphasis will also be on utilising environmentally friendly materials
and construction methods in line with Lagenda’s commitment to promote ESG elements in every township, a further add-on to the existing solar power push within the townships.
“We are constantly looking for ways to further add value to our affordable townships. Lagenda focuses on a commercial approach to development planning and delivery, but always hand in hand with community needs. Partnering with Sim Leisure Group will provide residents with fantastic theme park styled common areas with sustainability at the heart of the development.” said Dato Jimmy Doh, the Managing Director of Lagenda.
“The nature-oriented ESCAPE Penang is not just fun, but sustainable and family friendly. These shared common values with Lagenda led to a natural fit in terms of partnership and we are delighted to be able to bring such expertise to our townships,” he added.
“Going beyond the traditional concept of neighbourhood playgrounds, the new recreational parks – ESCAPE Kids – will carry the brand’s unique identity, bringing with it a new dimension of fun and excitement to recreation within township communities. Employing our signature ‘Low Tech, High Fun’ approach, the ESCAPE Kids brand of recreational parks will redefine outdoor play in a safer, yet more exciting adventure park concept. These activities are inspired by the memories of ‘kampung-styled’ nature-based activities of yesteryear, which kids these days almost never experience with their heads increasingly buried in electronic devices. Going beyond mere play, ESCAPE Kids will also enhance the teaching of life skills, while promoting discovery and simply enjoying the great outdoors,” Sim Choo Kheng, Founder and Chief Executive of Sim Leisure Group said.
