Following its debut appearance on the iconic 3D billboard outside Pavilion Mall in Bukit Bintang, local revolutionary healthcare products provider Rentas Health Sdn Bhd announced that its face mask brand Callie has launched the first-ever Callie Lab Pop-up at The Starhill KL. Dato’ Sri Dr. Kris See, Medical Director of Osel Group of Clinics, was present as a VIP during the media launch of the pop-up event.
In conjunction with the media launch, Callie and Osel Group also announced their intention to collaborate and create new healthcare products that will evolve to become part of daily life during this endemic period and beyond. The latter said that Callie’s one-of-a-kind products will be married to Osel Group’s R&D and healthcare technology, in order to integrate quality processes that ensure all creations meet with and exceed the strictest international quality standards.
During the event, Callie have gone to lengths to showcase the latest technologies and innovations that are incorporated into each of its products such as the KN95, KF99, and 4 Ply Mask. The pop-up store is decorated with immersive designs and interactive exhibitions that enable customers to ‘touch-and-feel’ the material quality, understand the components that go into making the products, as well as examine the range of the face masks’ current and upcoming colour choices.
In addition, one of its stations will be providing custom packaging services which allows purchasers to match their face masks set with the box design. This is part of its efforts to develop new ways to keep users “fashionably safe”, as face masks have become an essential part of one’s daily lifestyle and activities.
Kelly Teoh, Managing Director of Rentas Health said, “As much as Callie is serious about its customers’ health, comfort and well-being, we are also equally passionate about introducing beautiful new ways to stay protected every day. This is the reason why we have decided to showcase our medical-grade, globally-approved and fashionably-styled masks in this prestigious Starhill address in the form of a 3D animation show outside Pavilion KL and the Callie Lab Pop-up event in The Starhill KL.
On another note, we are also excited about our new collaboration with Osel Group which will certainly help bring the Callie brand to new and greater heights.”
Dato’ Sri Dr. Kris See, Medical Director of Osel Group of Clinics added during his speech, “The very first medical-grade face mask invented in the year 1930 by Dr. Wu Lien Teh, who happens to be a part of my ancestry, set a technical benchmark and filter design that established its usefulness until this day. Therefore, I’m glad to see Callie as a local brand playing a central role in upholding the production of quality face masks, constantly innovating and engineering masks that ticks all the boxes for the wellness and safety of the people, all while aspiring to do right by the community.”
The first-ever Callie Lab Pop-up filled with immersive experiences, interactive exhibitions, and exciting promotions will be at The Starhill KL from April 18 until May 1. Meanwhile, visitors can also catch sight of Callie’s 3D animation show right opposite the street at the iconic billboard outside Pavilion KL during the same period.
