Amazon Offers RM218,000 In Incentives For Malaysian Businesses To Embrace eCommerce

Amazon Global Selling will be hosting a series of joint events, together with the Malaysia External Trade Development Corporation (MATRADE), on its recently launched New Seller Incentive by Amazon and the eTRADE Programme 2.0 facilitation from MATRADE.

The event aims to equip local SMEs with benefits offered by New Seller Incentives to help them launch and grow their business on Amazon, and to help Made-in-Malaysia products’ global journey via eTRADE Programme 2.0.

The program has helped businesses from every corner of the world to sell globally, reaching worldwide customers and building international brands. Beyond the existing physical presence in 21 countries with over 185 fulfillments centers in total, Amazon has invested over RM78.48 billion in logistics, tools, services, and programs over the course of 2020.

MARTRADE’s eTRADE Programme 2.0 is an enhancement of eTRADE Programme under the 11th Malaysia Plan with the purpose of accelerating exports via sustained participation in the cross-border e-commerce channels. The eTRADE 2.0 Programme will continue to facilitate new companies to an onboard cross-border e-commerce website for export while this time and additional facilitation will be provided to SMEs that are already doing e-commerce to undertake activities such as digital marketing and e-commerce related training that can help them to grow to the next level

Meanwhile, for each company that is already doing e-commerce to undertake digital marketing and training activities, a new incentive with a maximum amount of up to RM20,000 will be provided.

New sellers who are identified as brand owners with Amazon Brand Registry can enjoy benefits including a 5% bonus on up to RM4.36 million in eligible branded sales (up to RM218,000 in bonus value), as well as other benefits with Amazon Vine and Transparency. New sellers who use Fulfillment by Amazon (FBA) will be granted benefits as RM436 in credits for using the Amazon Partnered Carrier program or RM872 in credits for using Amazon Global Logistics for inbound shipping fees and will have auto-enrollment in FBA New Selection, providing free monthly storage, liquidations, and return processing for eligible new-to-FBA products.

With the assistance of Amazon Global Selling and MATRADE’s eTRADE Programme 2.0, Malaysian SMEs are expected to begin or scale up their businesses across the globe.

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