Meta is limiting its intake of new employees as part of its efforts to cut costs due to weak revenue forecasts, according to CNBC and Bloomberg. Facebook’s parent company is slowing the pace or pausing hiring for most mid-to-senior level positions altogether. It has started putting recruitment on hold, the sources said, after holding off on hiring new entry-level engineers over the past weeks.
Facebook’s latest quarterly earnings results were better than expected, and its daily active users even bounced back a bit from last quarter. However, the company also expects a revenue drop next quarter in part because of the Russian invasion of Ukraine. Company CFO David Wehner said during the earnings call that Meta “experienced a further deceleration in growth following the start of the Ukraine war due to the loss of revenue in Russia as well as a reduction in advertising demand both within Europe and outside the region.”
In addition, Facebook expects to lose $10 billion in revenue due to the changes in Apple’s privacy settings on iOS. Apple introduced a new feature earlier this year that limits advertisers’ access to the unique IDFA code associated with users’ devices. That identifier is what gives companies a way to link a user to their Facebook data and show them targeted ads. Facebook even rolled out a prompt asking users to allow the company to track their activity across websites and apps before the change was implemented in hopes to curb its effects on the company’s business.
