Cadbury Dairy Milk, the confectionery brand under Mondelēz International was named Malaysia’s No.1 fastest growing food brand by renowned data, insights and consulting company Kantar. The latest edition of Kantar’s Asia Brand Footprint 2022 report indicated that consumer preference for the brand increased by 21% in 2021, which was the highest within the category.
The research company added the growth was attributed to the brand’s consistent innovation with consumers in mind, which has allowed it to accurately respond to market demands, especially on the back of pandemic-led transitions.
Narmeen Khan, Managing Director (Malaysia and Singapore) at Mondelēz International said: “This is truly a celebration of the continuous support we have received from Malaysians – the people who made Cadbury Dairy Milk a staple choice and household favourite for chocolates.”
The report measures how consumers are buying FMCG brands today, and the results are a reflection of Mondelēz’s ongoing investment in multi-channel distribution and exposure, which has expanded the brand’s presence across consumer touch points including hypermarkets, supermarkets, minimarts and e-commerce sites.
