Following the successful Brand Refresh in January, HUGO BOSS has opened the first HUGO store in Malaysia.
The store is situated at Lalaport Bukit Bintang City Centre. This is the first store in Asia Pacific with the new HUGO store concept. The concept expresses a modern and fresh visual approach. The open facade design sets the tone – welcoming, easy going, straight forward – a new and unique HUGO store experience. The color concept incorporates the brand’s visual identity smoothly, into the store architecture. Design features in the HUGO-red color throughout the store interior highlights the brand’s bold attitude, lending the store a stylish atmosphere.
The HUGO collection is created for the rule-breakers who go their own way, from denim and jersey to outerwear and beyond. HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO style mantra? Be authentic, be true, and go all out.
On a total retail space of 86.6 square meters, the new HUGO Store features the latest Fall Winter 2022 HUGO Menswear collections including shoes and accessories. The integration of the cool architectural features, like the wavy metallic wall element or the shiny and brushed steel surfaces, underlines the contemporary look and feel of the brand. Combining the brand’s colors red and white is yet another nod to the new visual approach. The colors works particularly well and are an unmistakable design element with a high recognition value.
