Seni Jaya Handed 5 Years Advertising Sales Contract For LRT Line By Prasarana

Seni Jaya Corporation Berhad has accepted a letter of acceptance from Prasarana Integrated Development Sdn. Bhd for advertising on LRT contract for 5 years.

Under the terms of the LOA, Seni Jaya will perform sales, marketing, and business support for external advertising on the LRT Ampang Line covering from Ampang and Sentul to Putra Heights in Subang. The license period is for 5 years from July 2023 with a 5-year extension option.

Seni Jaya Chief Executive Officer Jeff Cheah said, “We are thrilled to announce that we have been awarded this contract by PRIDE. We are looking forward to work on this strategic partnership closely with PRIDE to deliver innovative and effective advertising solutions for the LRT Ampang Line.”

“The contract award from PRIDE enables us to penetrate new locations, helping us to accelerate our geographical expansion goals and further reinforce our position in the advertising industry. This opportunity also presents a chance to enlarge our client base. With the combination of this opportunity and the innovative and talented Seni Jaya team, we are planning to introduce a new and exciting out-of-home advertising format to onboard more clients and bring the biggest value to them,” he added.

PRIDE Chief Executive Officer Fa’izah Khairuddin said, “We look forward to this collaboration and strategic partnership with Seni Jaya. We have every confidence in Seni Jaya’s established track record and creative expertise to maximise out-of-home advertising services for advertisers. This will certainly provide a more exciting landscape and enhanced customer experience for both commuters and motorists. 

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