Sunway University announced the launch of its “Community In Action” campaign, aimed at promoting crime prevention and awareness among students and the broader community. The campaign includes various crime prevention and awareness sessions, exhibitions in partnership with Malaysia Crime Prevention Foundation (MCPF), Royal Malaysia Police (PDRM), National Anti-Drugs Agency (AADK), and other agencies.
As part of its ongoing highly acclaimed “Campus With a Conscience” campaign, Sunway University announced the launch of its “Community In Action” drive aimed at promoting crime prevention and awareness among students and the broader community. The university aims to instil in its students a sense of responsibility as active and responsible citizens within the community. The launch was graced with presence of Tan Sri Dato’ Seri Dr Jeffrey Cheah AO, Founder & Chairman, Sunway Group, Chairman of Malaysia Crime Prevention Foundation (MCPF) Selangor, YDH CP Dato’ Hussein bin Omar Khan, Selangor Police Chief, Dato’ Seri Ayub bin Yaakob, Malaysia Crime Prevention Foundation (MCPF) EXCO and Y.B. Puan Michelle Ng Mei Sze, ADUN Subang Jaya.
Situated in Sunway City and as part of the Sunway Education Group, Sunway University and Sunway College has over 21,000 students in Sunway City. With the presence of other private higher educational institutions, international schools, public primary and secondary schools in the vicinity, the collective student population in and around Bandar Sunway reaches 60,000. These students play an integral role in the broader community of Sunway City.
The concept stems from Sunway Education Group’s initiative to raise awareness among its students, as well as students from neighbouring institutions, about crime and crime prevention in the community. The campaign aims to be an integral part of community-based and community-oriented activities, fostering increased awareness and promoting crime prevention both within the university and the wider community it belongs to.
By emphasising individual actions and responsibilities, students are encouraged to prevent crime by acting as witnesses, intervening in appropriate situations, taking precautions to safeguard their property, practicing online safety, and respecting their fellow students. Sunway University also intends to engage with the broader community through various activities, demonstrating their commitment to being an active participant in community-building efforts.
In his welcome speech, Tan Sri Dato’ Seri Dr. Jeffrey Cheah emphasised the importance of community engagement in crime prevention. He highlighted the rise of technology-enabled crimes such as online fraud and identity theft, emphasising the need for law enforcement to stay equipped and trained to counter such threats. He also expressed his gratitude to the Malaysia Crime Prevention Foundation, the Royal Malaysia Police, and the National Anti-Drugs Agency for their support in this mission.
Sunway City Kuala Lumpur, with its annual 42 million visits and a vibrant community of over 200,000 residents, prioritises the safety and security of its students, residents, and visitors. The city has long-standing partnerships with the Malaysian Crime Prevention Foundation and has implemented advanced security measures such as over 5,000 CCTV cameras with facial recognition capabilities. The security personnel, alongside the auxiliary police and the Royal Malaysian Police, conduct regular joint-patrol sessions to ensure a safe environment.
The launch of the “Community In Action” campaign is a testament to Sunway University’s commitment to long-term crime prevention efforts. Through collaboration with stakeholders, including students, faculty, law enforcement agencies, and the community, Sunway University aims to build a safer, more secure, and harmonious Malaysia.
