Sunway Group’s XFarms’ in its donor campaign contributed over 2,400 kilogrammes of Grade A, fresh and pesticide-free produce to more than 3,500 families across Klang Valley.
The campaign aimed at reducing the gap between food accessibility and improving dietary nutrition for those at the bottom rung of the socio-economic ladder, where a significant portion of the population has come to rely on food aid programmes run by non-governmental organisations (NGOs) due to economic hardship exacerbated by the COVID-19 pandemic.
Each corporate partner donated a minimum of 100 bags of fresh, nutritious vegetables per week, which brought the total number of donated vegetables to over 2,400 kilogrammes. Sunway XFarms also partnered with various NGOs and charitable organisations such as MyKasih and HTBB, as well as participated in distribution events hosted by Puchong Member of Parliament Yeo Bee Yin as well as Youth and Sports Minister Hannah Yeoh, who is also Segambut Member of Parliament, respectively in order to reach out to their respective constituencies.
“Sustainable development goes beyond just efforts to address climate change, but must include advancements in social and economic pillars of society as well” says Eleanor Choong, Chief Operating Officer of Sunway XFarms. She added that the company will continue to donate fresh vegetables from time to time.
The CSR project by Sunway XFarms saw a joint effort by Sunway Property and Sunway Theme Parks who contributed enough vegetables to feed over 100 families for a month, and also included some of their signature items in the distribution such as cup noodles and instant cooking pastes.
