Carlsberg Brewery Malaysia has announced that Asahi Group has mutually agreed to the non-renewal of the distribution agreement between both parties in Malaysia which will expire on 31 December 2023.
“We have had a great run with Asahi Super Dry, and it is an amicable parting after having the sole rights to locally manufacture, sell and distribute the brand for more than 10 years. Having said that, the Group will remain the exclusive distributor of Asahi for 2023 and we will continue to support the brand for the rest of this year,” said Stefano Clini, Managing Director of CBMB.
“Following this development, we will continue to drive our premiumisation strategy and we are in the midst of exploring opportunities to expand our premium portfolio to deliver the best drinking experience to our Malaysian consumers,” Clini added.
The brewr said the non-renewal of the Asahi Agreement is not expected to have any material financial impact to CBMB for the year ending 31 December 2023
