WWF Malaysia is an organisation that promotes sustainability and the conservation of natural resources in Malaysia. With a focus on environmental protection, WWF Malaysia advocates for sustainable practices that ensure the preservation of Malaysia’s unique biodiversity for future generations.
hrough its various conservation programs and initiatives, WWF Malaysia seeks to address critical environmental issues such as climate change, deforestation, and wildlife conservation.
WWF Malaysia works with various stakeholders, including government agencies, businesses, and local communities, to promote sustainable practices and encourage the adoption of green technologies. With a vision of a world where people and nature can thrive together, WWF Malaysia plays a crucial role in promoting a sustainable future for Malaysia and the wider global community.
“WWF Malaysia is actively engaged in promoting sustainability and conservation through its various conservation programs and initiatives. This includes collaborating with decision-makers in federal and state governments to support initiatives such as the gazetting of Tun Mustapha Park and preparing training materials for biodiversity-friendly infrastructure development. WWF Malaysia also works with businesses to share data, promote certification tools, and encourage the adoption of best management practices,” said Lakshmi Lavanya Rama Iyer, Director of Policy and Climate Change.
Additionally, WWF Malaysia collaborates with local communities to promote sustainable land-use management and the creation of wildlife corridors. The Living Landscapes Approach (LLA) is a conservation strategy that balances biodiversity conservation and sustainable development through the three pillars of Protect, Produce, and Restore.
Recently, WWF launched the Biodiversity Risk Filter, a tool to screen business operations and supply chains against biodiversity indicators, and is currently assessing the biggest public-listed companies in Malaysia using the tool.
“WWF Malaysia’s efforts align with the goals and targets set out in the Kunming-Montreal Global Biodiversity Framework, and the organisation is dedicated to continuing to promote sustainability and conservation in Malaysia and beyond,” Lakshmi added.
WWF Malaysia utilises the widely adopted Conservation Standards developed by the Conservation Measures Partnership (CMP) to guide the design, management, and monitoring of its conservation projects. Objectives are set to ensure threat reduction and achieve goals linked to the health of ecosystems or species populations, and monitoring plans are developed for each program to measure progress towards these objectives.
“Regular updates, annual reviews, and evaluations are conducted to ensure impact and long-term sustainability, and this adaptive management approach allows for more effective implementation of strategies. By utilising these strategic processes, WWF Malaysia is able to effectively monitor and evaluate its programs, leading to more impactful and sustainable conservation efforts,” she added.
WWF Malaysia is working to address the lack of recognition for the essential role of nature in our economic and social well-being.
“By developing new methods like natural capital valuation and introducing tools like the Biodiversity Risk Filter, we aim to help decision-makers make more informed choices and enable corporate entities to assess their risk associated with the loss of nature and biodiversity. It is crucial that we acknowledge and protect the many benefits nature provides us, such as raw materials, carbon absorption, climate regulation, water cycle management, and protection against extreme events, for a sustainable future,” concluded Lakshmi.