In light of the ever-changing work landscape and the struggles that working women go through daily, dobiQueen Malaysia officially launched its #timetoreconnect campaign today.
To promote awareness of the energy and time demands of household chores, women are recommended to wisely prioritise building strong family relationships.
Women often find themselves burdened by the societal expectation that house chores are solely their responsibility, likely influenced by their upbringing. What often goes unrecognised is that these seemingly “routine and easy” tasks result in both physical and mental stress, not to mention the significant time investment they require—approximately 90 hours per month.
A 2021 UNDP Issue Brief highlighted that the unpaid work performed by women today amounts to a staggering $10 trillion of output per year, roughly equivalent to 13 percent of global GDP. This raises the question: How can we address this invisible phenomenon?
Driven by a constant desire to optimise time, dobiQueen Co-Founder Nini Tan persistently pioneers this often overlooked yet essential service. Her latest innovation, the 6-Hour Laundry Service by dobiQueen, revolutionises the industry in Malaysia.
Customers can conveniently drop off their laundry outside their unit and receive it back, impeccably washed, dried, and folded within just 6 hours.
Malaysian Ministry of Women, Family, and Community Development Assistant Director Franzeene Nadia Rajasegaran said, “Women wear many hats indeed, but we should break the stereotype that when house chores are mentioned, it’s automatically the woman’s job. #timetoreconnect is a timely reminder, and it matches our mission to increase women’s capacity and involvement in various fields. Shared responsibility is vital for the well-being of the whole unit that we call family!”
