OCBC refreshed its brand identity as part of the group’s exercise to unify the brand across its core markets. The move is to solidify its “One Group” approach to capitalise on the sizeable ASEAN-Greater China opportunity.
It said with the sharpened ASEAN-Greater China focus, the regional banking group expects to accelerate its growth and deliver S$3 billion in incremental revenue by 2025, which is on top of its current growth trajectory. The OCBC logo was last refreshed in 1998, a quarter of a century ago.
Ms Helen Wong, Group Chief Executive Officer of OCBC, said, “The flow business between ASEAN and Greater China is not new to us. We recognise its potential. Over the years, we have built a strong franchise and put ourselves in a very good position to capture these flows. The effects of China’s reopening post-pandemic, the rise of ASEAN for the China plus one strategy and other geopolitical factors have amplified this potential.
“In ASEAN, OCBC services the top 7 markets using locally incorporated banking and insurance subsidiaries, and bank branches and offices, which contribute to over 98% economic growth of the region. In Greater China, we have around 4,500 staff across 67 branches in 17 cities in Mainland China, Hong Kong SAR, Macau SAR and Taiwan complemented
by our powerful partnership with Bank of Ningbo.
“We are therefore confident that we will be able to deliver S$3 billion in incremental revenue by 2025 from our ASEAN-Greater China focus,” she said.