Fourteen students from the Asia Pacific University of Technology and Innovation (APU) were announced as the winners of Lazada Malaysia x APU ASBX Business Challenge that took place on 22 June 2023.
The programme was designed to provide a dynamic platform to foster greater entrepreneurial spirit and business-oriented analytical thinking among the students, while opening the door for them to gain greater understanding of the eCommerce industry from an online selling perspective.
The Challenge is one of the initiatives under the Enterprise@APU programme known as ASBX (APU SandBox). It kicked off with the first workshop in April 2023, conducted via hybrid mode of online and face-to-face interactions over two months, leading up to the Business Challenge finale by the end of June 2023.
Open to all APU students, 21 teams comprised of 105 students from the School of Marketing and Management, School of Engineering, and Enterprise Academic Fellows participated in the challenge.
Throughout the two months learning process, the participating students were encouraged to optimise on the latest technology as a solution that could enhance the sellers journey.
The students also presented outstanding case studies such as; blockchain to reduce logistics complexity, solutions to help increase Lazada seller’s store performance, AI bot to aid review and more.
During the finale, Team Bargain pitched the best Business Challenge idea entitled, ‘Integrated Young Entrepreneurs Community Platform with AI-Enabled Imaging’ and they emerged as the top champion.
Driven by the long term objective of empowering the local youth and future-ready talents, value-added initiatives by Lazada that promote strategic collaborations between higher learning institutions and organisations such as this will continue to support and sprout the next generation of young entrepreneurs.
In 2022, the eCommerce platform also launched Lazada4Youth through an MoU with Universiti Teknologi Mara (UiTM). Workshops have been organised across UiTM campuses to engage and expose more youth to the opportunity within digital commerce and unlock their potential as online entrepreneurs.
In a digital era where eCommerce is a powerful equaliser, the young generation will have access to a digital empowerment programme, enabled by Lazada – Southeast Asia’s eCommerce pioneer, supporting them to grow and thrive in business and commerce.
This will be an impactful undertaking, aligned with the projected growth of Malaysia’s eCommerce market, estimated to reach around RM47 billion by 2023.
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