The operator of various food and beverage outlets in the country and abroad, Overseas has said it intends to broaden its horizons into a horizontal and vertical expansion of its business to accommodate other cuisines and concepts and include lifestyle and entertainment modules into its ecosystem.
“The first steps have already been taken, with the opening of EMP, our first pork free offering based in the Westin Hotel, which provides a fine dining experience with Chinese food that all races and cultures can enjoy. We don’t wish to be defined as a traditionally pure Chinese cuisine and confectionary provider, but instead as an international brand with multiple avenues of entertainment, food and beverage lifestyle options spanning multiple locations,” Mr. Benson Tay, Executive Director commented.
“We are also conscious that we have strong roots, especially in the Overseas brand which is known for its restaurants and mooncakes. The challenge is how we adapt these brands and improve the offerings to cater for different tastes that have morphed over time. Although we have many customers from different generations choosing to dine with us, we are conscious that the new era of diners has different tastes, and we aim to stay ahead of the curve by constantly evolving,” he elaborated.
Overseas is set to complete a rights issue, totalling RM68 million to fortify its expansion plans. The rights issue has been earmarked for acquisition of new brands, expansion and refurbishment of its restaurants and factories, and digitalisation efforts aimed at aligning the Company with the demands of the digital era.
