Starbucks Malaysia inaugurated its first Signing Store in Borneo, located at Vivacity Megamall, Kuching marking the third Signing Store in Malaysia after Kuala Lumpur and Penang.
The store is aimed at uplifting the local community by fostering inclusivity and celebrating the vibrant culture of the Deaf and hard of hearing people. Since its soft launch on 27 July 2023, the store saw an overwhelming and positive response from its customers.
“Creating a space that truly embraces diversity and empowers the Deaf and hard of hearing community has been a journey close to our hearts. The opening of the Signing Store at Vivacity Megamall reflects our unwavering commitment to making a positive impact in the communities we serve,” said Dato’ Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei. “Through this store, we aim to create a welcoming environment that not only offers exceptional coffee but also fosters a sense of belonging and equal opportunity.”
Starbucks Malaysia works closely with the Sarawak Society for the Deaf (SSD) to provide professional Malaysian Sign Language (BIM) interpretation services and to host various activities for the Deaf and hard of hearing community – providing a platform where they can gather to share ideas, learn more about job opportunities, or connect with each other on current issues.
