AmBank launched a new premium service for affluent customers with minimum assets under management of RM2 million who will be feted with tailored service and privileges.
Signature Priority Private (Priority Private) was launched during the KL Fashion Week and offers customers an enriched banking experience with a range of sophisticated wealth solutions geared towards empowering wealth diversification and preservation.
“The Priority Private gives affluent clients bespoke value propositions and exceptional banking experience with a suite of distinctive tailored services, privileges, and benefits. It will also provdive customised consultative services by a dedicated Priority Private Relationship Manager, supported by a team of senior wealth advisors and an exclusive one-on-one engagement with fund managers both locally and internationally,” added Aaron Loo, Managing Director, Retail Banking, AmBank.
Priority Private clients will have access to the Metal Card benefits, with coveted lifestyle enriching features including unlimited access to Lounge Key that unlocks over 1,100 airport lounge access worldwide on top of the unlimited Plaza Premium Lounge access, an exclusive 60% cashback on dining, 2-for-2 dining at Shangri- La hotels and complimentary Club Marriott membership. Additionally, clients will be able to access a range of specially curated dining, travel, and health services curated only for Priority Private clients.
