Amora Beach Resort Phuket is expected to re-open in December this year with newly built facilities after it received extensive refurbishment costing THB 500 million (US$14 million)
This is as part of its repositioning into a five-star modern lifestyle resort that meets the preferences of active and adventurous couples, friends and families.
Located on a private 80m stretch on Bang Tao Beach, the 264-key resort is owned and operated by Amora Hotels & Resorts.
It first opened its doors in 1999 as a four-star resort, and with its refurbishment, serves as the flagship resort for the group in Thailand.
Amora Hotels & Resorts’ owner and director Chaowaphat Siriphatrawan said with strong demand returning, the repositioning of Amora Beach Resort Phuket is a timely one.
“This is considering the Tourism Authority of Thailand’s re-focus on luxury tourism and new market opportunities, particularly to islands such as Phuket.
“Travellers are now willing to pay a lot more for hotel room rates in Phuket, which has currently achieved a new peak, and Amora is stepping up our game to provide exceptional experiences and high-quality services and products that make it well worth their while and keep them coming back,” Chaowaphat said today (Oct 18).
The resort general manager Lars van der Most said there is much potential for well-managed five-star resorts in Phuket to be outstanding in meeting the modern lifestyle needs of the travellers of today.
“Amora is in a strong position to tap into the current opportunities. Given the resort’s legacy of providing warm family-oriented service by long-serving staff to regular guests, and bolstered by a line-up of attractive facilities for leisure and MICE, I have no doubt that our brand will resonate well with all our guests,” Lars added.
In addition to renovated rooms and suites across 13 categories, the beachfront resort introduces the new-concept Nora Beach Club, Amora Wellness Center with massage and fitness facilities, Isla restaurant, a kids’ club, two pools, a beachfront events lawn, the Amora Grand Ballroom and four meeting rooms.
The resort’s rooms have been refurbished in a contemporary style, adorned in soothing neutral tones with clean minimalist lines that flow organically from bed to balcony. Each room has a private balcony or terrace with views of either landscaped gardens, glistening pools or the Andaman Sea.