After a hiatus during the pandemic, the Hong Kong Trade Development Council, is bringing back the 50th edition of Hong Kong Toys & Games Fair, the 15th Hong Kong Baby Products Fair and the 22nd Hong Kong International Stationery & School Supplies Fair will be held from 8-11 January 2024 at the Hong Kong Convention and Exhibition Centre.
HKTDC said all the fairs will return in both live exhibition and hybrid model, which will incorporate online smart business matching platform that will operate on 1-18 January.
Hong Kong was the world’s eighth largest toy exporter in 2022 it now sees ASEAN as a key export destination for the toy industry with its share growing from 8.4% in 2021 to 17.8% in 2022 it said it a statement.
According to the International Trade Centre, emerging markets such as mainland China, Indonesia, Vietnam, India and Poland will continue be the key drivers of the global toys market. Revenue from Asia market is projected to grow faster than global average in the next 5 years, according to Statista. Toys & Games revenue amounts to US$38.34billion in 2023, which is projected to grow by an average rate of 3.5% between 2023-2028, versus world market growth of 2.6%.
Demand for toys and games in Asia has been boosted by the region’s young demographic, growing household incomes, and the rising popularity of Asia’s pop culture and entertainment brands, from Hallyu (Korean Wave), Japanese anime, and to an increasing extent T-culture (Thailand).
HKTDC expects to welcome around 2,500 global exhibitors, showcasing a broad selection of smart toys, quality baby products and creative stationery at the fairs. Alongside with the presence of ‘World of Toys’ pavilion which features mainly European exhibits, the fairs also feature a strong line-up from Asia, including group pavilions from Mainland China, Korea and Taiwan, as well as exhibitors from India, Indonesia, Japan, Malaysia and Singapore.
The commission said the strong presence of Asian toy exhibitors in the fair provides an excellent and ideal avenue for those looking to expand their sourcing reach.
