Taylor Swift’s Eras Tour is the first tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts.
Not only was Swift’s landmark Eras Tour the No 1 tour both worldwide and in North America, but she also brought in a whopping US$1.04 billion (S$1.39 billion) with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.
Pollstar data is pulled from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undefined research, collected from Nov 17, 2022 to Nov 15, 2023.
Representatives for the publication did not immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold.
Pollstar also found that Swift brought in approximately US$200 million in merch sales and her blockbuster film adaptation of the tour, Taylor Swift: The Eras Tour, has reportedly earned approximately US$250 million in sales, making it the highest-grossing concert film of all time.
According to their estimates, Pollstar predicts a big 2024 for Swift as well. The magazine projects the Eras Tour will once again reach US$1 billion within their eligibility window, meaning Swift is likely to bring in over US$2 billion over the span of the tour.
Worldwide, Swift’s tour was followed by Beyonce in second, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth, and Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake
