The Malaysia Showcase 2023, held in conjunction with Helal Expo 2023 Turkiye, marked a resounding success as a vibrant celebration of cultural exchange and robust economic collaboration.
The event, inaugurated by the Consulate General of Malaysia in Istanbul, H.E Tengku Mohd Dzaraif Raja Abdul Kadir, and MATRADE Trade of Commisioner, YBrs Tuan Zahiruddin bin Basiran, surpassed expectations.
The Malaysia Showcase Pavilion went beyond being a product display; it served as a stage for meaningful dialogues and agreements, resulting in the achievement of three Memorandums of Understanding (MOUs).
A highlight of the event was the Teh Tarik Networking Session, a unique opportunity for networking immersed in Malaysian culture. This session encapsulated the warmth and hospitality of Malaysia, drawing visitors in with the allure of Teh Tarik.
The success of Malaysia Showcase 2023 was underscored by the attainment of potential sales reaching USD2.25 million. This remarkable growth highlighted the platform’s effectiveness in facilitating international trade and promoting Malaysian businesses globally.
The organisers expressed gratitude to the event’s partners for their invaluable contributions. The strong endorsement by MATRADE, with HDC as the Main Partner, and ITC and KPDN as Silver Partners, played a pivotal role in ensuring the event’s success and significance.
As Malaysia Showcase 2023 concluded, the organisers reflected on its achievements and eagerly anticipate future editions that will continue to elevate Malaysia’s presence in the global halal market.
