Some key personnel from Malaysia’s hospitality sector foresee a combination of business and leisure travelers — called ‘Bleisure’ — gaining popularity even more so in this post pandemic era, and they expect this trend to continue into next year.
Hyatt Place Kuala Lumpur Bukit Jalil General Manager Bennett Peter said people want to gain the most out of their time whenever they travel and we are exactly the place to Live, Work and Play.
He said as a new player in the hospitality industry, they have already carved a niche as being the very first Hyatt Place brand in the country and the first international brand to open our doors in Bukit Jalil. Being strategically located in one of the most vibrant destinations in Kuala Lumpur, management is expecting to see an increase in international concerts, hosting of world class sporting events and exhibitions, giving Malaysia the right kind of exposure that is well needed.
Bukit Jalil is one of the leading and trending destinations in Kuala Lumpur that includes a world class stadium, a premium experiential lifestyle Pavilion Bukit Jalil shopping mall, numerous food & beverage outlets, entertainment facilities for the whole family, a convention centre, accessible transportation hub and many more, that will contribute to the growth of the travel and tourism industry in the immediate area and for the country overall.
“Additionally, we are also noticing that a lot more Millennial travellers and digital nomads are being more selective in where they prefer to stay, opting for hotels with full Wifi facilities, hotels with sustainable practices and 24/7 refreshment options. At our hotel our Market ‘grab and go’ corner is very popular and the convenience is very much appreciated by our guests,” Peter (pic) told BusinessToday.
In response to these preferences, Hyatt Place Kuala Lumpur is an ideal option for travellers with our Necessities Program for forgotten items that guests can borrow or enjoy for free during their stay, to provide convenience and yet reduce unnecessary wastage at the same time. Our ‘Market’ corner that provides snacks and beverages ‘on the go’ around the clock, and our ‘select service’ concept which is the epitome of the Hyatt Place brand.
On challenges facing the sector next year, he added, in general, the industry is seeing a steady increase of inbound travelers to Malaysia, but it is still not enough particular from countries with large volumes like China and India.
“Although we do expect the recent announcement for a 30-day visa exemption for visitors from China and India provides a short-term boost for travelers from these markets, there has to be a longer term strategy to attract these visitors to our country,” he added.
For Sunway Sanctuary General Manager Leonard Theng the concept of independent living for seniors is gaining traction, driven by an increasing interest in community-oriented lifestyles, especially as Malaysia’s population ages.
Theng cited that The Department of Statistics Malaysia underscores the demand for cost-effective housing solutions for the elderly due to evolving family structures and reduced availability of family caregivers. Seniors, seeking independence coupled with security and quality healthcare, are fostering community engagement to combat issues like loneliness.
Malaysia’s international allure further solidifies its status as a retirement destination, influencing socioeconomic systems and garnering government support for additional care centres.
Notably, the Department of Statistics Malaysia predicts that over 15% of Malaysia’s population will be aged 65 and above by 2050, indicating a faster-than-expected growth in the ageing demographic.
Meanwhile, Sunway Sanctuary anticipates a rise in occupancy in 2024, attributing it to holistic senior care, innovative wellness programmes, and a reputation for high-quality services. Positive community engagement, strategic marketing, and favourable word-of-mouth contribute to creating a welcoming environment for seniors seeking long-term living solutions, said Theng, while asked on the matter recently.
“In 2024, Sunway Sanctuary looks forward to prioritising holistic wellness programmes, incorporating sustainable living practices, offering personalised care plans, and fostering community engagement through diverse social activities. These emerging trends aim to create a dynamic and adaptive senior living experience that aligns with evolving preferences and needs.
“Moreover, Malaysia’s international appeal, driven by factors such as a favourable climate, a robust healthcare system, language diversity, and a relatively lower cost of living, positions it as an attractive retirement destination for both residents and foreigners. The presence of expatriates actively retiring in Malaysia serves as a noteworthy example, illustrating that retirement villages or homes can indeed support an active lifestyle,” he said.
Additionally, changing perspectives among some Malaysians, particularly in less traditional generations, indicate a readiness to live independently and take care of themselves, with this inclination possibly doubling by 2030. Retirees increasingly prioritise peace of mind in healthcare, emphasising the need for facilities that can comprehensively cater to their wellness and health requirements.
In the realm of senior care, securing and retaining skilled caregivers is crucial, extending beyond nurses to encompass the entire senior living ecosystem, including chefs and service staff.
Challenges persist in ensuring continuous training in elderly care, empathy, and patience, with effective communication pivotal for building trust and satisfaction.
Community engagement, achieved through diverse activities, is essential for seniors’ social and mental well-being. Facility maintenance and upgrades are ongoing necessities to create a comfortable living environment adaptable to residents’ changing needs.
“Looking ahead to 2024, Sunway Sanctuary foresees challenges such as adapting to evolving healthcare regulations, maintaining staffing levels, and addressing changing resident needs. Success in overcoming these challenges requires staying informed on regulatory updates, implementing robust recruitment and retention strategies, and continually enhancing services through open communication and flexibility.
“A positive aspect is Sunway Healthcare Group’s resource pool, ensuring the availability of quality nurses and caregivers, where Sunway Sanctuary can leverage on.”
Theng said addressing changing mindsets among Malaysians, particularly independent seniors who view facilities as unnecessary until self-care becomes challenging, involves ongoing education about the benefits of retirement living, and invitation to seniors for facility tours to personally experience or be familiarised with the benefits & activities such as those offered by Sunway Sanctuary.
