Nestlé Malaysia’s MAGGI® returns with the third season of its award-winning Resipi Berani MAGGI® series, part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM). Airing from January 14th to February 4th on TV3 and YouTube, the series focuses on empowering women through food and content creation, featuring 21 contestants facing culinary and content challenges.
This season builds on the success of PMWCBM, impacting over 3500 women communities since 2020. Contestants, mentored by industry experts, including Chef Zam, Sheila Rusly, Chef Richard, Chef Sherson, and Datin Paduka Eina Azman, will undergo digital upskilling mentorship from Google, Meta, and TikTok to sustain their careers.
Ivy Tan, Business Executive Officer at Nestlé Malaysia, stated, “Through this platform, we aim to empower Wanita Cukup Berani not only to take the first step for themselves but also to inspire and uplift their families and communities.”
Each episode features contestants overcoming fears in culinary and content creation challenges. The program aims to inspire women to generate sustainable income through digital skills. Contestants receive seed capital, and the grand winner gets RM5,000, with additional prizes for the second and third place.
Tan highlighted the partnership with Google, Meta, and TikTok, underscoring MAGGI®’s commitment to nurturing women’s careers. Season 3 represents more than a cooking competition; it’s a movement encouraging women to pursue passions and embark on a path to success in the digital world.
Catch Resipi Berani MAGGI® on TV3 every Sunday starting January 14th at 7:30 pm, repeated every Friday at 5:30 pm, or on MAGGI® Malaysia’s YouTube channel.
