GHL Systems Berhad (GHL) offered 2,000 of its e-commerce merchants Mastercard Click to Pay, which has intelligent recognition to facilitate a faster and improved checkout experience.
In a statement, the group said that Mastercard Click to Pay offers the latest in payment security, and is available as a single integration across card networks leveraging the EMVco industry standard.
“(It is) designed to drive higher conversion rates for merchants while ensuring a secure payment solution for consumers. In essence, Click to Pay mirrors the trusted Chip and Pin technology, tailored specifically for the world of e-commerce.
“In addition to its advanced security features, Mastercard Click to Pay simplifies online shopping by allowing consumers to use a single, secure profile for all their payment cards.
“This convenience is accessible across various devices, including smartphones, tablets, and PCs, consumers simply need to keep an eye on the Click to Pay icon when making their online purchases,” it said.
GHL Malaysia chief executive officer Kevin Lee said in today’s digital era, consumers have driven a significant shift in expectations, placing an emphasis on simplicity, convenience, and security.
“With Click to Pay, merchants can now seamlessly meet these evolving consumer demands, offering a user-friendly, secure, and convenient payment experience that aligns perfectly with the expectations of the modern age.
“It is another strategic collaboration which will enable our customers to increase and improve the ways to pay continually,” he said.
According to Statista, revenue in e-commerce in the Malaysia market is expected to reach USD8.75 billion (RM 41.89 billion) in 2023 and is expected to show annual growth rate of 13.26% up until 2027.
Mastercard Malaysia and Brunei country manager Beena Pothen said the group remains committed to offering a wide range of payment solutions to consumers in Malaysia.
“Mastercard Click to Pay is a smarter, and secure way to pay online, perfect for today’s digital first consumers. The solution delivers a more consistent experience for consumers that is fast and safe, without the need to enter their card credentials or store sensitive information with different merchants.
“Consumers have peace of mind, knowing that every purchase is transparent and protected by the highest industry standards,” it said.
GHL provides acquiring services and card payment acceptance solutions to retailers in-store, online, and via mobile.
“Adding Click to Pay to GHL’s e-commerce gateway services gives a seamless boost to merchants’ existing payment solutions without further integration.
“GHL’s e-commerce merchants can now enjoy the benefits of Click to Pay without incurring any additional setup fees or merchant discount rate (MDR) costs, as this feature is automatically activated for them,” it added.
GHL said TGV Cinemas, Malaysia’s leading cinema operator, will be among the key merchants to enable Mastercard Click to Pay, providing a
hassle-free payment experience when purchasing movie tickets through their website.
Spanning 39 locations nationwide, TGV also has over 3 million members in their cinema loyalty programme.