The 50th HKTDC Hong Kong Toys & Games Fair, 15th HKTDC Hong Kong Baby Products Fair and 22nd Hong Kong International Stationery & School Supplies Fair concluded successfully at the Hong Kong Convention and Exhibition Centre today with over 83,000 buyers from 135 countries visiting the fair.
Asian buyers came from Mainland China, ASEAN, Japan, Korea and India, and European buyers flew from United Kingdom, Germany, Italy and Russia. The fairs also received buyers from South Africa, Brazil and the United Arab Emirates. Buyer numbers from Mainland China, India and ASEAN countries such as Malaysia, Indonesia and Singapore grew significantly.
Sophia Chong, HKTDC Deputy Executive Director, commented “Being one of the longest-standing trade fairs at the HKTDC, Toys & Games Fair entered its 50th edition this year, carrying significance for the industry. Over the decades, it has served as a comprehensive platform for the Hong Kong, mainland and global toy industries, helping businesses expand their networks and explore opportunities. Many of them have secured new orders onsite, making a good start to a new year of business.”
Exhibitors have been coming to fair for decades while this year also first time operators, speaking to BusinessToday Sunta Manufacturing from Malaysia who makes educational toys said they have been taking part in Hong Kong Toy Fair for more than 37 years, when would continue to make HK Toys Fair as their prefered exhibition choice in the future.
Another exhibitor, exhibitor Kintoy Die-Casting Manufactory Limited has developed worldwide -market exposure by exhibiting at the fair through the years. Its products are now exported globally, with Europe and the US being its major markets. Managing Director Pax Lam said the Hong Kong Toys & Games Fair was a well-established and large-scale toys fair that attracted buyers from all over the world, adding that buyer traffic at this year’s Fair was back to pre-pandemic levels. ”We have met with buyers from Europe, the US and local trading companies. Some buyers have picked our products and will place orders soon,” he said.
Marketing Director Ada Lee of Accutone Technologies Limited, a Hong Kong exhibitor was pleased with the positive visitor response during the fair. “We have met with about 10 prospective customers hailing from diverse countries such as Mexico, Russia, Malaysia, Singapore and India on the first day of the exhibition. The Mexican and Malaysian buyers are going to place orders with a combined value estimated at US$200,000.”
According to senior analyst for Toys and Games at Euromonitor International the kidults were increasingly important targets for the toy industry as birth rates declined around the world. Kidults were drawn to toys that could arouse nostalgia and help them rediscover childhood memories. The demographic now accounts for 25% of toy sales, a percentage expected to rise further.
