Sime Darby Property Berhad’s Great Deals sales campaign which ran from 15 August to 31 December 2023 manage to close sales bookings of 1,107 units worth approximately RM1.1 billion.
Sime Darby Property’s Chief Marketing and Sales Officer, Datuk Lai Shu Wei said that the success of the Great Deals campaign demonstrates the Company’s understanding of the consumers’ needs. “We are addressing the rising demand for quality properties at the right pricing and locations. Through the Great Deals campaign, we fulfilled keen consumers’ property ownership dreams with excellent offerings in prime areas with good connectivity, accessibility, amenities, and hassle-free purchasing experiences,” he said.
Boosted by the high interest, the township developer has launched a follow up campaign the Sime Darby Property Dragon Deals sales which is currently ongoing until 29 February which comprises its Go Landed & High-Rise Collection of selected properties in the City of Elmina, Bandar Bukit Raja, Serenia City, Nilai Impian, Bandar Ainsdale, Taman Melawati and
Putra Heights.
The group believes that the campaign serves to move the property ownership needle further for all Malaysians.
“The Dragon Deals campaign is one of the many efforts by Sime Darby Property to address buyers’ pain points of property ownership in Malaysia. We are aware of the sentiments and challenges and believe that the campaign can help our customers to fulfil their desire for property ownership, which begins at our townships,” said Datuk Lai.
In conjunction with the Year of the Dragon, property purchasers during the campaign period will have the opportunity to walk home with Fortune Rewards worth up to RM100,000 as well as other festive goodies. Sime Darby Property will also be releasing a Chinese New Year short film showcasing the Company’s ongoing commitment to sustainable living in its various biodiverse townships, with the theme ‘Where Sustainability Flows, Prosperity Follows’.
