Duopharma Biotech’s subsidiary, Duopharma Consumer Healthcare Sdn Bhd (DCHC), has collaborated with Tourism Malaysia for a year-long campaign named ‘C-Fu: Be The Master of Your Health.’ Running from January to December 2024, the initiative aimed to promote safe domestic tourism by emphasising health and wellness. The campaign encourages travelers to boost their immune system with Flavettes®, Duopharma Biotech’s flagship Vitamin C brand, making it convenient for individuals to prioritize their health during travels.
Launched at Genting Highlands, the event featured representatives from Tourism Malaysia and Duopharma Biotech. The campaign urged Malaysians to explore local attractions and prioritize health through daily Vitamin C intake. With the slogan ‘C-Fu: Be The Master of Your Health,’ the campaign highlights the importance of staying healthy while traveling.
As part of the campaign, shoppers can redeem free boxes of Flavettes® Vitamin C + Zinc 30’s at participating Watsons outlets in key tourist destinations such as Genting Highlands, Johor Bahru, Penang, and Kota Kinabalu. The redemption process involves filling in details online and presenting the confirmation page with any purchase from the participating Watsons outlet.
To enhance the campaign experience, local events will kick off in various locations, and roving teams will make special appearances during festive seasons. Additionally, customers participating in the campaign can stand a chance to win exciting prizes worth RM20,000 by sharing their redemption experiences on Instagram and tagging @Flavettes.
Duopharma Biotech Berhad CEO-Commercial, Wan Amir-Jeffery Wan Abdul Majid emphasised the campaign’s goal to remind travelers to prioritise health, reduce the risk of illnesses, and create a memorable and safe travel experience. “With Tourism Malaysia encouraging Malaysians to enjoy the bountiful local attractions on offer, we have entered into a smart partnership with them in the ‘C-Fu: Be The Master of Your Health’ campaign to remind everyone to stay healthy and safe on the road by boosting their immune system with sufficient daily Vitamin C intake. With a tube of Flavettes® Vitamin C in every traveller’s luggage, it is so convenient to take one Flavettes® tablet a day to meet daily Vitamin C requirements. Combined with staying hydrated and maintaining hygiene with handwashing and sanitising, we can reduce the risk of contracting contagious respiratory illnesses such as Covid-19, influenza and the common cold. After all, it’s never fun to fall sick while on holiday”
The ‘C-Fu: Be The Master of Your Health’ campaign aligns with Tourism Malaysia’s efforts to promote domestic tourism and encourages a healthier approach to travel amidst the ongoing pandemic.
