Leading footwear and accessories brand anothersole is set to captivate fans with its latest creation, the “Forever Hello Kitty” Collection. This exciting collaboration with Sanrio pays homage to the iconic Hello Kitty character, infusing timeless charm into contemporary fashion.
The collection showcases new designs for anothersole’s star products, including the popular 247 sneakers, Anytime flats, sandals, and the chic ANEW Mini Bag. Each item is adorned with distinct Hello Kitty design elements, featuring her signature bow and incorporating her classic color scheme of cream, pastel pink, and bright red.
Notable highlights from the collection include the Anytime flats, adorned with satin shoelaces and an illustration of Hello Kitty peeking out, adding a playful touch to the footwear. The partnership seamlessly blends the beloved character’s enduring charm with modern fashion, offering comfort-focused pieces for adults who cherish Hello Kitty.
anothersole founder, Benny Chee expressed his excitement about the collaboration, stating, “The ‘Forever Hello Kitty’ Collection pays homage to Hello Kitty fans who have grown up with a special place in their hearts for this beloved character. We’re honored to have Hello Kitty as the inaugural brand license under anothersole, and to have such an iconic campaign marks the brand’s first-ever collaboration with Sanrio.”
The products are available both in-store and online, designed to showcase the cute and sweet aesthetic of Hello Kitty while maintaining a classic and comfortable appeal suitable for everyday wear.
To enhance the shopping experience, the store will feature Hello Kitty-themed visual displays, striking decals, adorable floor graphics, and charming “Forever Hello Kitty” messaging.
In a nod to the digital age, anothersole is introducing a custom Instagram filter inspired by the “Forever Hello Kitty” collection. This innovative tool invites followers to engage with the brand by sharing their unique, filter-enhanced content, fostering a sense of community among Hello Kitty enthusiasts.
During the launch period starting January 24, customers visiting the store can immerse themselves in the delightful world of Hello Kitty. Social media enthusiasts are encouraged to use the hashtags #anothersolemy and #sanriomalaysia when sharing their experiences and posts about the collection online, further building the “Forever Hello Kitty” community.
This collaboration seamlessly blends nostalgia with contemporary fashion, offering fans an opportunity to embrace the enduring allure of Hello Kitty in their everyday style.
The “Forever Hello Kitty” Collection by anothersole is not just a fashion statement; it’s a celebration of timeless joy and the everlasting charm of a beloved character.
