Starbucks cut its annual sales forecast on Tuesday (Jan 30) as the Israel-Hamas war hurt its Middle East business, while warning that softer demand in January and slow recovery in China were likely to dent its second-quarter performance.
The world’s largest coffee chain also missed market expectations for first-quarter results, also due to slowing demand for its coffee and cold drinks in the United States.
Its shares, however, rose 4 per cent after the bell, as Wall Street analysts and investors were bracing for a bigger hit to sales following weak store traffic in November and December.
CEO Laxman Narasimhan said on a post-earnings call that the company saw a “significant impact on traffic and sales” in the Middle East due to the conflict.
Its impact also spilled into the US, he said, as some consumers launched protests and boycott campaigns asking the company to take a stance on the issue.
The company had in a 2023 statement on its website said it is a non-political organisation and dismissed rumours that it had provided support to the Israeli government or army.
While Starbucks was working to mitigate headwinds in the US through efforts including promotional offers, it would take time for its plans to materialise, the company executives said.
Reuters
