Hennessy X.O ‘Greatness Is An Odyssey’ Celebrates Exceptional Quality Leadership

Hennessy X.O, the globally renowned cognac, announced Greatness is an Odyssey in 2022 to celebrate the exceptional quality of outstanding leadership amongst the younger generation of entrepreneurs across Malaysia. 

“Greatness is an Odyssey presented by Hennessy X.O, celebrates outstanding leadership and innovation in business. Our partnership with these inspiring leaders reflects the shared values of Hennessy X.O and these exceptional individuals – boldness, refinement, and excellence,” shares Nausicaa Charrier, Marketing Director of Moët Hennessy Singapore & Malaysia.

The five featured business leaders include:

•     Leon Lee, Chief Executive Officer (C.E.O.), Zeon Properties Group

•     Dato’ Sri Edwin Tan Pei Seng, Executive Chairman, Paragon Globe Bhd and Managing Director, Joland Group

•     Choong Pin Hoong, Director, Syarikat Letrik Chen Guan Sdn Bhd 

•     Andy Yek Hock Siang, Managing Director, C.R.W.N Idea Sdn Bhd

These business leaders will host over 200 guests at various locations across Malaysia, where they will share their secrets to success and inspire the next generation of Malaysian business leaders with Hennessy X.O.

Choong Pin Hoong is one of the exceptional young entrepreneurs and business leaders chosen by Hennessy X.O for embodying the same pioneering spirit of the brand and inspiring strength in the journey of progress.

Today marks the second of a series of events to celebrate Hennessy X.O’s exceptional business leaders, continuing with none other than Choong Pin Hoong (pic).

Two years following Pin Hoong’s graduation in 2009 marked a pivotal period that steered him toward the entrepreneurial path. He became involved in his family’s business, Syarikat Letrik Chen Guan Sdn. Bhd., which specialises in mechanical and electrical contracting. Embracing the mantra, “One must have guts to invest in failures,” Pin Hoong embodies this philosophy, which is evident in his current role.

In an industry often perceived as ‘traditional,’ Choong has successfully blended both contemporary and traditional approaches, resulting in business growth and the discovery of new opportunities. The most significant challenge arose during the lockdowns, prompting Pin Hoong to make the tough decision of retaining the entire team on the payroll. Reflecting on this decision, he states, “Retaining the entire team posed a challenge, but we emerged stronger as a result.”

Pin Hoong stands as a beacon of inspiration in the intricate tapestry of business, having woven together a thriving business community that exemplifies the essence of ‘Greatness Is An Odyssey.’ His visionary leadership, unwavering commitment, and passion for fostering collaboration have elevated individuals and transformed this entrepreneurial journey’s collective trajectory. When it comes to Hennessy X.O, Choong’s earliest memory revolves around the cognac’s redolent spice, an enduring impression that has stayed with him over the years.

Business Leaders Assembly

The inception of the Business Leaders Assembly stemmed from the recognising the need to enhance engagement within our (The Chinese Chamber of Commerce and Industry of Kuala Lumpur and Selangor) youth community in the post-Covid era. Serving as a dynamic platform for exchanging knowledge, this assembly not only fosters camaraderie among council members and the youth of the chamber but also stands as a valuable avenue for forging meaningful connections.

Each session is carefully curated to feature a distinguished speaker addressing the contemporary challenges encountered by young entrepreneurs. The primary goal is to provide actionable insights, leaving attendees with tangible take-home messages and innovative ideas that can be promptly implemented within their companies.

During a recent session, Captain Arivananthan, a highly respected Master Mariner and acclaimed Design Thinking expert, certified by MIT and IDEO University was recognised for his notable achievements include receiving the prestigious PERDANA Award for his innovative approach to training through Simulation Based Learning.

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