Malaysia Convention & Exhibition Bureau (MyCEB) recently led a delegation of seven business events players to the Asia-Pacific Incentives and Meetings Event (AIME) in Melbourne, aiming to push Malaysia as a leading destination for international events. With over 350 exhibitors and 400 buyers, AIME serves as a platform for global business collaborations and networking opportunities.
MyCEB’s CEO, Azman Haji Tambi Chik, emphasised Malaysia’s potential as a leading destination for international events and highlights the bureau’s proactive approach to showcase the country’s developments.
“MyCEB is aggressively reinstating the vibrance of the country’s business events industry by being proactive at all fronts. Recognising the potential to generate competitive leads and foster valuable connections, this can be witnessed through our prominent stand location here at AIME which effectively enables us to provide first-hand information on Malaysia’s developments to the international travel trade,” he said.
AIME benefits Malaysia by promoting the destination to a global audience and facilitating one-on-one appointments with high-quality buyers.
MyCEB’s consistent participation in AIME since 2011 has proven effective, with last year’s participation attracting significant participants to Malaysia and generating substantial economic impact.
“The strategies underscored by MyCEB are pushing the business events industry ahead with a clear focus. Malaysia stands out as a distinctive destination of choice, thanks to its competitive exchange rate and robust infrastructure offerings. Our strategy aims to capitalise on these strengths, leveraging MyCEB) as the facilitator.
Through our support and subvention programs, we intend to maximise the potential of these advantages. While our calendar is already filled, we remain vigilant for further opportunities, and stakeholders can anticipate our participation at major events such as International Conference for Tropical Medicine and Malaria 2024, Enlit Asia 2024, and Battle of The Reds.” Azman said.
