Allianz General Insurance Company (Malaysia) Berhad (Allianz General) has entered into a Memorandum of Understanding (MoU) with ProppyApp Sdn. Bhd., a property e-commerce service provider, marking a significant collaboration in the realm of digital insurance solutions.
The MoU signing ceremony took place at Menara Allianz Sentral, cementing the partnership aimed at enhancing accessibility and ease-of-use for consumers.
This strategic collaboration aims to expand the reach of insurance solutions through ProppyApp, a trusted mobile application platform. Under this partnership, a diverse range of Allianz General products will be made available to ProppyApp users, including Allianz Shield Plus, Allianz Private Car Comprehensive Insurance, Allianz Motorcycle Plus, Allianz Travel Care, and Smart Home Cover.
The integration of Allianz General’s insurance offerings into the ProppyApp platform represents a significant step towards revitalising the neighborhood economy and fostering sustainability.
By leveraging an open-loop ecosystem, users can conveniently purchase property insurance through a user-friendly interface, empowering individuals and businesses to make informed decisions in the digital age.
ProppyApp Sdn Bhd, CEO, Dr. Max Chen expressed enthusiasm about the collaboration, highlighting ProppyApp’s commitment to providing inclusive and accessible digital transformation solutions. He emphasised the importance of empowering users through informed decision-making and leveraging technology to revolutionize the online insurance landscape.
Allianz General CEO Sean Wang echoed Dr. Max Chen’s sentiments, emphasising the company’s dedication to expanding its digital footprint and making insurance more accessible and convenient for individuals and businesses across Malaysia. He underscored the significance of customer-centricity and user experience in driving the partnership forward, ensuring a seamless and enriching customer journey.
“We are happy to further expand our digital footprint by signing this MOU with ProppyApp. We are glad to find synergy in our mutual mission to make insurance more accessible and convenient for individuals and businesses across Malaysia.
At Allianz General, customer-centricity and user experience are important aspects of our business. So, this partnership ensures a rich customer journey and a broad range of solutions for a wide range of consumers,” said Sean.
As Malaysia’s leading general insurer, Allianz General boasts a market share of 14.0% as of the Financial Year ended 31 December 2023. ProppyApp, on the other hand, is renowned as an advanced Home and Property All-Encompassing OmniApp built on Trust Tech, further enhancing the credibility and reliability of the collaborative effort.
