Prudential BSN Takaful Berhad (PruBSN) launched various initiatives in spreading the values of sustainability and corporate social responsibility (CSR) in observing Ramadan and celebrating Aidilfitri, based on the concept of cooperation (Ta’awun).
Prudential BSN Takaful Berhad (PruBSN) Chief Executive Officer Wan Saifulrizal Wan Ismail said for the first time in its history, over 700 volunteers, consisting of PruBSN officers and agents, have been working hard alongside local communities across Malaysia guided by the theme of ‘celebrating nature, sustaining life’ (Merayakan Alam, Melestarikan Kehidupan) which is teir chosen campaign this year.
Some 12,000 packs of bubur lambuk were distributed by volunteers to several locations, including mosques and institutions of higher learning in 14 states.
In addition, PruBSN volunteers went to the ground to clean the Pantai Dalam Muslim Cemetery to help the management of mosques and ensure the gravesite is kept clean for the public, he said at the PruBSN Iftar with Media Friends on Tuesday.
PruBSN had made a difference in conveying the message of sustainability by issuing exclusive sustainable raya packets, specially designed by PruBSN, using paper certified by the Forest Stewardship Council (FSC).
Throughout the month of Ramadan, PruBSN also launched a fundraising initiative through the One Donation, One Family (ODOF) initiative, which has entered its fifth year, which aims to raise funds to provide free takaful protection to low-income groups through the PruBSN Microtakaful Jariyah (MTJ) programme.
MTJ provides free life takaful protection for a year, worth RM10,000, for eligible heads of households below the poverty line. PruBSN has sponsored more than 148,000 less fortunate families through the initiative, since 2018, he said.
Wan Saifulrizal added the MTJ is a collaboration with the Implementation Coordination Unit (ICU) of the Prime Minister’s Department (JPM), and based on the information obtained, the programme traces the hardcore poor families to provide free takaful protection to the households.
“We estimate to provide coverage to more than 35,000 heads of families this year, and the implementation will be carried out in stages. We will also launch new medical products, which are believed to be the first in the market,” Wan Saifulrizal said.
