In efforts to promote further awareness of Malaysia’s export capabilities to emerging regions in China and to commemorate 50 Years of Diplomatic Ties with China, the Malaysia External Trade Development Corporation (MATRADE) will pave the way for Malaysian companies to participate at the 21st Edition of The China-ASEAN Expo (CAEXPO) 2024 which will be held this September in Nanning, China.
This year, MATRADE aims to have 150 Malaysian companies participating in the Malaysia pavilion which is one of the largest, post – Covid era.
According to the Chairman of MATRADE Dato’ Seri Reezal Merican Naina Merican, during his keynote address at the CAEXPO 2024 Promotional Conference in MITEC today (Apr 29) had informed that CAEXPO 2024 marks a significant milestone for Malaysia as this year will be MATRADE’s 21st participation in this prestigious event, solidifying its commitment to fostering stronger economic ties between Malaysia and China.
The programme attracts visitors from the surrounding regions and provinces in China.
MATRADE’s involvement in CAEXPO has consistently yielded impressive results. Over the past 20 editions, our participation in this event saw a cumulative involvement of over 2,000 Malaysia’s small and medium enterprises (SMEs) and generated significant sales figures amounting to RM6.29 billion, reflecting valuable recognition of Malaysian products and services in China.
In 2023, a total of 107 Malaysian companies had joined MATRADE as exhibitors in CAEXPO. The sales outcome surpassed expectations by 13.7% amounting to RM625.42 million, against the targeted sales of RM550 million.
The participation in the exhibition also included nine (9) government ministries and agencies, including the Malaysia Investment Development Authority (MIDA), Education Malaysia (EM), Tourism Malaysia (TM), and the Ministry of Agriculture and Food Security of Malaysia (MAFS).
Malaysian companies participating in CAEXPO 2024 will gain increased brand visibility as well as expanded networks through valuable connections established with the potential customers and trade visitors visiting the Malaysia Pavilion. MATRADE’s support to participating companies will include business meetings that will be organised in collaboration with the China – ASEAN Expo (CAEXPO) Secretariat and China Construction Bank (CCB) with the support from the Chinese Embassy in Malaysia, product selection sessions with potential buyers, sharing of market intelligence and insights on consumer preferences, trends and regulations, live streaming sessions by Key Opinion Leaders (KOL) for selected products as well as media coverage and publicity.
Malaysia’s participation in CAEXPO this year aims to further strengthen and sustain our trade and exports with China that has been Malaysia’s largest trading partner for the past 15 consecutive years.
MATRADE’s continuous presence in CAEXPO 2024 will also align with the celebration of the 50th anniversary of diplomatic relations between Malaysia and China this year. This event is one of the 63 programs under the economic pillar for the anniversary celebration, spearheaded by MITI.
Adding to the significance, Malaysia will be the country of honour, entailing special highlights and a significantly larger pavilion. This expanded space will enable for a wider range of Malaysian companies to showcase their capabilities.
MATRADE would like to invite all Malaysian companies that are keen to be part of the Malaysia Pavilion at CAEXPO 2024 to kindly register by / before 20th of May 2024 (Monday) by following the below link: https://www.matrade.gov.my/en/events-promotion/international-trade-event-list
For further enquiries, please contact Mohd Shafiq Nasarudin at 03-62077925 ([email protected]).
China ASEAN Expo (CAEXPO) is one of the biggest international trade exhibitions in China which is credited as an effective platform to promote the China ASEAN FTA that focuses on trade, investment and tourism. CAEXPO is organised by the People’s Government of Guangxi Zhuang Autonomous Region, sponsored by the Ministry of Commerce, P.R. China and is being held since 2004. The 21st edition of CAEXPO will be held in September 2024.
