Mercedes-Benz Vows To Defend Pricing Levels After In-Line Q1 Profit Drop

Mark Raine, Vice President, Sales & Marketing at the Mercedes-Benz E-Class Launch

Luxury carmaker Mercedes-Benz (OTC:MBGAF) on Tuesday reported lower first-quarter profits and sales that were in line with expectations, adding it would hold and defend high pricing levels seen in the first quarter.

The group’s first-quarter earnings before interest and tax (EBIT) fell 29.8% to 3.86 billion euros ($4.13 billion), compared with the 3.87 billion LSEG estimate.

Thanks to a strong conversion rate, the group’s free cash flow from its industrial business actually grew 3.2% to 2.23 billion euros, it said, adding it kept its outlook, which forecasts stable sales and slightly lower EBIT in 2024.

“Mercedes-Benz wants to hold and defend pricing at current levels,” the company said, adding sales volume were expected to rise over the coming quarters. – Reuters

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