QSR Brands (M) Holdings Bhd, the franchise holder of KFC restaurants in Malaysia, has taken the proactive step of temporarily closing more than 100 of its 770 KFC Malaysia outlets as a way to manage rising business costs and focus on high-engagement business zones in response to the situation an increasingly challenging economy.
In a statement late Monday, QSR Brands explained that employees from affected restaurants were given the opportunity to be redeployed to operating branches as part of a tactical strategy to optimize resources in trading zones with higher customer engagement.
The company informed that contributing positively to Malaysian society, maintaining brand love for KFC, and protecting employees are priorities for the organisation.
“Employees from the affected restaurants have been offered the opportunity to move to busier restaurants as part of the company’s re-optimisation efforts. As a company that has served Malaysians for over 50 years, the focus remains on providing quality products and services to customers while also contributing positively to the Malaysian economy through guaranteed employment for 18,000 team members in Malaysia, of which 85 percent are Muslims,” the statement explained.
QSR Brands said KFC Malaysia continues to be one of the largest taxpayers in Malaysia and is proud to be able to give back to the community through KFC Add Hope and Zakat Wakalah Fund.
“We believe Malaysians will recognise our Malaysian origins, our sincerity and hard work in contributing to the Malaysian ecosystem,” it said.
