Luxury brand Golden Goose marks its entry into Malaysia with the inauguration of its first store in the vibrant heart of Kuala Lumpur, situated at The Exchange TRX, a premier shopping destination. This opening not only brings an Italian flair to the luxury retail landscape but also bolsters the brand’s footprint in the Asia-Pacific region.
Covering an expansive area of over 200 square meters, the store draws inspiration from Golden Goose’s Venetian Headquarters and Italian roots. Raw concrete walls and floors lend an industrial charm to the space, complemented by interior elements that evoke warmth through the brand’s curated collection of souvenirs gathered from around the world.
Contrasting the industrial ambiance are salvaged vintage wood furnishings juxtaposed with elegant mirror counters, which serve as the perfect backdrop for showcasing Golden Goose’s latest offerings, including the Jewelmates line.
Central to the store is an artisanal laboratory dedicated to Co-Creation, an exclusive personalised experience where clients can collaborate with the brand’s artists, known as Dream Makers, to customize their favorite pieces, turning their dreams into unique fashion statements.
Innovating the Co-Creation experience, the Kuala Lumpur store introduces new personalisation options such as applying crystals, studs, charms, and changing laces. Clients can now also opt for heat-seal crystals and customize the iconic Golden Goose star using materials ranging from Swarovski fabrics to leather and suede.
For sneaker enthusiasts, the store presents a Bespoke program where clients can collaborate directly with Golden Goose Cobblers to design sneakers from scratch, offering endless possibilities for customization.
On the handbag front, a mirrored display showcases the brand’s collection, offering an exclusive Co-Creation experience where individual stories are woven into each bag through personalized embellishments, charms, crystals, and handwritten messages.
In addition to limited-edition Swarovski creations, the store houses the latest Ready-to-Wear, Accessories, and Sneakers collections for both men and women.
