Tiger, the beer brand, revealed a bold twist with the launch of Tiger Soju Flavoured Lager, offering Malaysian consumers a fresh and innovative drinking experience. This brew has been infused with a touch of soju and combines the familiar taste of Tiger’s lager with a hint of sweetness.
Available in Malaysia through Gutsy Grape, Tiger Soju Flavoured Lager taps into the growing influence of K-culture worldwide, offering a fusion of progressive flavors and innovative experimentation. With the campaign message “Feel The Twist,” the brand encourages consumers to embrace their playful side and express themselves freely while enhancing their everyday experiences.
To celebrate the launch, Tiger will host an exclusive event at Tropicana Gardens Mall Convention Centre on May 10th, 2024, from 7 PM to 12 AM.
