Berjaya Food International Sdn. Bhd. the subsidiary of Berjaya Food Berhad has signed a Letter of Intent with Paris Baguette
Singapore to bring the popular South Korean bakery café, Paris Baguette, to Brunei.
The group said the first store is expected to open by the fourth quarter of 2024. Under the terms, BFI and its local Brunei partner will work with Paris Baguette to establish a presence in Brunei, with an initial target of opening five stores within the next ten years.
“We are excited to announce this partnership with Paris Baguette to operate Paris Baguette in Brunei. Building on our successful expansions in Malaysia and the Philippines, we are confident about replicating this success in Brunei,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad.
Dato’ Sydney highlighted that BFI has deep expertise in the international F&B industry and sees significant potential in the Brunei market for Paris Baguette, with strong support from their local partner. The announcement of their local partner will be made in due course. “To be given the rights to operate Paris Baguette in Brunei is a major milestone in our APAC region
expansion. BFood looks forward to bringing world-class culinary experiences to many more countries across the globe, with the goal of becoming an internationally recognised and diverse F&B Group,” added Dato’ Sydney Quays.
Paris Baguette has revolutionised the Korean bakery market by introducing and popularising French- inspired bakery culture in South Korea. With over 3,400 stores in South Korea, it is the leading bakery chain in the country and has expanded globally with nearly 4,000 stores worldwide.
