The Ministry of Health (MOH) plans to introduce a ‘healthier choice’ recognition programme aimed at encouraging companies to reduce sugar content in their products, as part of its upcoming ‘war on sugar’ campaign.
Minister Datuk Seri Dr Dzulkefly Ahmad highlighted the urgent need to curb sugar intake among Malaysians, citing its role in contributing to weight gain and various non-communicable diseases (NCDs) such as obesity and diabetes.
He emphasised this during a recent session in Dewan Negara, responding to queries about the MOH’s strategies to address the issue comprehensively.
“The NHMS 2023 revealed persistent high levels of obesity, primarily linked to sugar consumption,” Dr Dzulkefly explained. “This underscores the necessity for our upcoming ‘war on sugar’ initiative, which is currently under development.”
The Minister previously announced intentions to launch this campaign as part of broader government efforts to combat rising NCD rates in Malaysia.
According to NHMS 2023 data, a significant portion of the adult population suffers from multiple NCDs, highlighting the urgency of preventive measures.
Dr Dzulkefly also noted the MOH’s plans to enhance accessibility to rapid blood sugar screening, aiming to facilitate early detection and treatment of conditions like diabetes. He stressed the importance of preventive healthcare measures in mitigating the impact of chronic diseases on public health.
“Our focus remains on promoting preventive healthcare and fostering public awareness,” Dr Dzulkefly affirmed. “Efforts are underway to address the challenges highlighted by NHMS 2023, including persistent rates of hypertension and high cholesterol among Malaysians.”
The MOH’s proactive stance underscores its commitment to reducing the burden of NCDs through targeted initiatives and partnerships with industry stakeholders to promote healthier consumer choices.
