Berjaya Food International Sdn. Bhd. has taken a major leap forward in its global expansion plans by partnering with Samaya Food Investments L.L.C to launch Paris Baguette in the United Arab Emirates.
This collaboration aims to bring the renowned bakery café’s premium offerings to the cosmopolitan UAE market, further solidifying Paris Baguette’s global presence. Currently, Paris Baguette, renowned for its freshly baked pastries and innovative café experiences, boasts a strong global presence across Asia, Europe, and North America.
Through the partnership, Paris Baguette’s UAE debut will meet the region’s increasing appetite for premium bakery products and upscale dining experiences. Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad, expressed excitement about collaborating with Samaya Food Investments to bring Paris Baguette to the UAE, marking a significant step beyond ASEAN into the dynamic Middle Eastern market.
Samaya Food Investments’ CEO, Amer Al Ahbabi, welcomed the partnership with Berjaya Food International, leveraging their successful collaboration on Kenny Rogers Roasters. As the master franchisee for Kenny Rogers Roasters in the UAE and Saudi Arabia, Samaya aims to replicate this success with Paris Baguette.
The first UAE outlet is set to be announced soon, aligning with Berjaya Food International’s strategic vision to expand its international food and beverage brands across key markets
