Malaysia Airlines has announced a strategic collaboration with Corporate Information Travel (CIT) to promote sports tourism across the ASEAN region under its MHsports product.
By focusing on the ASEAN region, Malaysia Airlines and CIT aim to develop integrated travel solutions that enhance regional sporting experiences and encourage cross-border travel.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG) said, “Through our collaboration with CIT via MHsports, Malaysia Airlines is making it easier for sports enthusiasts to travel across ASEAN and participate in regional events. By combining our network and service excellence with CIT’s expertise in tailored travel solutions, we aim to elevate the sports tourism experience and ensure seamless travel for fans and participants throughout the region.”
Via this collaboration, travellers can look forward to curated travel packages that bundle flights, accommodations, and access to international sports tournaments and events. To further encourage participation in regional and international competitions, Special airfares and group rates will also be offered to encourage participation in regional and international sports competitions.
The parties said that by combining their expertise and resources, they aim to create seamless, engaging travel experiences that connect sports enthusiasts to regional events while promoting ASEAN as a vibrant destination for sports and tourism.
