Malaysia has taken a bold step in bringing its successful halal fair MIHAS to Shanghai with the official launch held in conjunction with the 8th China International Import Expo (CIIE) at the National Exhibition and Convention Center.
The showcase, spearheaded by the Malaysia External Trade Development Corporation (MATRADE), marks Malaysia’s largest-ever trade promotion mission in China and underscores the nation’s commitment to expanding the global reach of its halal ecosystem.
Running from 5 to 10 November 2025, MIHAS@Shanghai is the second global edition of the world-renowned halal showcase, following its successful international debut in Dubai last year
In his keynote address, the Deputy Prime Minister Dato’ Seri Dr Ahmad Zahid Hamidi, highlighted that Malaysia’s partnership with China extends beyond trade.
“Our relationship with China is not just measured in trade figures. It is built on trust, shared prosperity and people-to-people connection. This is why MATRADE has chosen to bring MIHAS, Malaysia’s premier Halal showcase, to Shanghai for the very first time,” he said.
He added that MIHAS offers Malaysian small and medium enterprises (SMEs) a strategic platform to connect with Chinese buyers and partners seeking high-quality halal products.
Echoing this, Minister of Investment, Trade and Industry (MITI) Senator Tengku Datuk Seri Utama Zafrul Aziz said the event marks a “strategic leap” in globalising Malaysia’s halal economy.
“With China as our top trading partner for 16 years, this initiative strengthens Malaysia’s leadership in halal and deepens our economic ties. Shanghai is not just a venue — it’s a gateway to a vast consumer base and a milestone in our halal export mission,” he said
MIHAS@Shanghai aims to generate RM2.5 billion in total trade, building on the RM2.2 billion achieved during MIHAS@Dubai 2024. The Malaysian delegation features over 250 companies and organisations, spanning halal food, cosmetics, pharmaceuticals, Islamic finance, and logistics.
Participating agencies include MARA, SME Corp, EXIM Bank, FAMA, MTDC, and the Malaysian Pepper Board, alongside state governments from Selangor, Perak, Sabah, Pahang, Penang, Malacca, Sarawak, and Perlis — reflecting a whole-of-nation approach to promoting halal exports.
The event supports the goals outlined under the Halal Industry Master Plan (HIMP) 2030 and contributes to the 13th Malaysia Plan target of achieving RM80 billion in halal exports.
