FeedMe, a Malaysia-based restaurant software platform, has raised US$5 million in a funding round led by Integra Partners, with participation from Cento Ventures. The capital will accelerate the company’s expansion into Thailand, scale engineering resources to enhance its AI-driven solutions, and launch financial services to improve merchant access to payments and lending.
The funding comes amid challenges in Southeast Asia’s restaurant sector, which continues to grapple with fragmented point solutions, rising labour costs, and high failure rates. FeedMe addresses these issues with an integrated operating system that combines POS, delivery integrations, e-invoicing, QR ordering, queue management, payments, accounting, kitchen display systems, HRM, inventory management, AI operation tools, and CRM.
FeedMe now serves 11,000 merchants across Southeast Asia and has achieved revenue growth of more than tenfold since 2021. The platform integrates front- and back-of-house operations, providing a seamless ecosystem for restaurant operators. It has been adopted by brands including ZUS Coffee, Christine’s Bakery, Salad Atelier, and Hock Kee Kopitiam.
“F&B operators want to focus on great food and guest experience — not on stitching together fragmented tools,” said Squall Tan, co-founder and CEO of FeedMe. “This funding accelerates our mission to become the Toast (NYSE: TOST) of APAC, embedding AI across the stack to help operators forecast demand, optimise inventory, and run smarter across every outlet and channel.”
FeedMe is also the first Malaysian startup selected for the inaugural Google AI Academy in Asia Pacific, reflecting the company’s AI-powered approach to streamlining restaurant workflows. Jennifer Ho, partner at Integra, noted, “FeedMe’s unified platform, rapid product velocity, and traction with regional chains position it as the next-generation leader in restaurant digitalisation.”
Boon Ping Chua, partner at Cento Ventures, added, “FeedMe’s specialist focus on restaurants, coupled with its integrated payments and data-driven product roadmap, positions it to become the category-defining operating system for the region.”
The company intends to leverage the new capital to scale its AI capabilities, expand regionally, and provide financial solutions that enhance operational efficiency and profitability for restaurants across Southeast Asia.
