AirAsia MOVE has been awarded the Best ASEAN Marketing & Promotional Program at the 35th ASEANTA Awards for Excellence in Cebu City, Philippines.
The accolade recognises MOVE’s multi-market “Travel More for Less” campaign, which promotes intra-ASEAN travel and highlights hidden gems across Malaysia, Thailand, Indonesia, and the Philippines.
Nadia Omer, CEO of AirAsia MOVE, said, “Our ‘Travel More for Less’ campaign was built on the belief that Asean’s true beauty lies in its undiscovered corners. With nearly 80% of travellers currently concentrated in just 10% of global destinations, our mission at MOVE is to rebalance the scales of tourism.”
Nadia added, “By shifting the focus to hidden gems, we are not just changing how people travel, we are supporting local communities and enabling more people to discover Asean on a deeper level.”
The campaign incorporated community storytelling, uniting content creators from across ASEAN in partnership with tourism boards and hotels.
She concluded, “It is a profound honour to be recognised by ASEANTA at our home base, as we continue to build a digital travel ecosystem that belongs to, and serves, the people of Asean and beyond.”
It was supported by MOVE innovations such as the Asean Explorer Pass subscription, SNAP! Flight + Hotel bundles, in-app chat groups and the Discover ASEAN site, aiming to drive year-round travel and foster communities of travellers.
MOVE’s strong on-the-ground presence in Malaysia, Thailand, Indonesia and the Philippines enables its local teams to ensure campaigns are culturally grounded, regionally cohesive and impactful for communities.
