Sleep just got a serious upgrade with DeRUCCI Malaysia’s latest product, the T11 Pro AI Mattress — pitched not merely as bedding, but as a “digital health guardian” designed to transform bedrooms into intelligent wellness spaces.
The product signals a bold pivot by the premium sleep brand into health-tech living, backed by a strategic partnership with Malaysian latex heavyweight Getha and an aggressive retail expansion plan.
According to DeRucci CEO Melissa Tan, at the heart of the T11 Pro is Tidal Algorithm 2.0, a system trained on over a million ergonomics data points.
“The mattress continuously maps your body and makes micro-adjustments in real time, from shoulders to calves, to maintain optimal spinal alignment while you sleep.
“The result? A bed that doesn’t just support you; it actively responds to you,” Tan said.
Among its standout features are Dual-Zone Autonomous Support for personalised comfort on each side of the bed, graphene far-infrared technology to boost circulation and ease muscle tension, Sleepcare monitoring that tracks recovery and long-term sleep quality, and more than seven relaxation modes synced with adjustable bed bases for tailored rest.
The launch also marks DeRUCCI’s shift away from traditional retail, where Tan shared that with its first Bangsar flagship store now open, the brand is rolling out over 30 outlets nationwide, anchored by immersive “Sleep Experience Centres” where customers can interact with the science of rest.
Meanwhile, in a move to localise its innovation, DeRUCCI signed a memorandum of understanding with Getha, blending its Industry 4.0 manufacturing with 50 years of Malaysian latex expertise.
The goal: Tailor products to local climate, comfort preferences and lifestyle habits, positioning Malaysia as a regional benchmark for Southeast Asia.
Overall, Tan emphasised that the T11 Pro isn’t just a product launch; it’s a statement where the future of sleep lies in intelligent technology.
