Crewstone International Sdn Bhd has invested in TROOPERS, valuing the AI-powered workforce platform at RM253.4 million as it looks to scale operations across Southeast Asia’s staffing and HR technology market.
The investment comes alongside an RM31.2 million growth capital raise aimed at expanding the company’s regional footprint within a labour and HR tech sub-sector estimated at RM42.8 billion.
TROOPERS, founded in 2017, operates a digital workforce platform covering gig staffing, onboarding, workforce management and HR software solutions. It serves clients across fast-moving consumer goods, food and beverage, retail and logistics sectors.
The company reported more than 148,000 active users across Malaysia and Singapore, with over 670,000 completed shifts to date. It has also worked with more than 840 clients, maintaining a 95% client retention rate and generating 95.9% recurring project revenue.
The platform said it records more than 95% machine-learning-based job matching efficiency, indicating high automation in workforce allocation.
Chief Financial Officer of TROOPERS, Craig Goonting, said, “What differentiated Crewstone was how quickly the team understood both the mechanics and the opportunity in our business.
“They moved fast, underwrote the platform properly and structured around what TROOPERS actually needs as we scale. Very few capital partners combine speed, commercial sharpness and strategic fit that way. That matters when you are already serving enterprise clients at scale and building toward a much larger next chapter.”
Chief Executive Officer of Crewstone International, Keng Fai Wong, said, “Within Crewstone’s broader responsible investing approach, TROOPERS sits at the intersection of commercial relevance and measurable workforce impact.
“The platform broadens access to employment by making job opportunities more visible to workers who might otherwise only see what is available within a limited physical radius or through fragmented, informal networks. For employers, it provides access to a broader and more responsive labour pool at a time when workforce availability remains a practical constraint across many sectors.”
TROOPERS also operates TROOPERKS, a benefits system offering personal accident coverage, e-healthcare access and shift cancellation compensation for workers.
The investment comes as Malaysia’s employed population reached 17.13 million in December 2025, with the services sector growth led by wholesale and retail, accommodation and food and beverage, and information and communication industries, where labour demand continues to outpace supply.
