At the Miami Grand Prix, Gen Z skincare brand Starface made headlines as the first acne-focused label to enter Formula One. It’s a clear sign that beauty is moving beyond traditional spaces and into one of the most-watched sports in the world.
The brand has partnered with driver Alexandra Hainer as its official beauty partner, with the collaboration visible across her car, helmet, gloves and full racing kit.
It’s not a subtle placement. Starface’s signature Hydro Star pimple patches were also part of her race-day look, putting acne care front and centre in a setting where image and performance usually dominate.
This move taps into a bigger shift happening around F1. Fashion has already made its mark on the paddock, and now skincare is starting to follow.
Starface is using that visibility to push a simple idea: acne care doesn’t need to be hidden. By showing up in a global sporting event, the brand is turning what’s usually seen as a private concern into something normal and visible.
Hainer’s involvement adds credibility. As the first woman to win a McLaren Championship and a long-time user of the brand, she brings authenticity to the partnership. It also reflects how beauty brands are choosing ambassadors who actually use their products, rather than relying on traditional endorsements.
